VibeMe
Step in an engaging journey through the creation of a groundbreaking dating app, where each research phase unfolds to tackle the challenge of building connections in the city.
Timeline
Overall: 8 weeks
Role
UX Research
Intercation Designer
UX Designer
Tools
Figma
Premier Pro & Capcut
Introduction
Context
In the digital realm, online spaces play a pivotal role for the LGBTIQ+ community confronted with societal discrimination, deemed "very important" for self-expression (EROTICS Global Survey, 2017). As the landscape of relationships undergoes a seismic shift, with a third of marriages and up to 70% of homosexual relationships commencing online (Ortega & Hergovich, 2017), it becomes evident that the internet is reshaping the dynamics of connection (Rosenfeld, Thomas & Hausen, 2019).
Problem
This research delves into this transformative landscape, unearthing a compelling need for platforms that foster personalized connections based on shared interests, crucial for those exploring their sexuality. Furthermore, the demand for a dating space promoting openness and flexibility in expressing desires underscores the necessity for environments that empower users to navigate their preferences without fear of judgment. In essence, this research responds to the evolving needs of the community, paving the way for a more inclusive and authentic online dating experience.
Question 1
How can online dating platforms better cater to the diverse interests of the users, especially those exploring their sexuality?
Question 2
What features are essential for creating a judgment-free space that encourages openness and flexibility in expressing desires?
How can dating apps foster authentic connections through shared interests?
Research Methodology
Secondary research:
Literature review and statistical data.
Primary research:
Interviews
Sample:
10 users - 8 Women and 2 men
Age group: 22-38 years old
Some in-depth interviews were obtained using snowball sampling. Data saturation
Insights
Common interests and specific interest groups
Need to connect with people who share common interests, particularly those exploring their sexuality. More personalized and focused interactions, underlining the importance of platforms that facilitate connections based on shared interests.
Flexibility and openness in dating preferences
Looking for a platform that allows them to be more open about their dating preferences, which underlines the importance of creating an environment where users feel comfortable expressing their desires without being judged.
